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Expert explains how Harry’s book affected the Archewell brand


Prince Harry and Meghan Markle may have hurt the royal family with their Netflix documentary, book and interview series, but they also apparently damaged their own brand in the process.

Marketing and consumer research professor Pauline Maclaran told Express.co.uk the couple’s Archewell brand had been “completely lost” amid the furor of the Netflix series and Harry’s book.

Harry’s book ‘Spare’ has sold over a million copies in the US and UK since its release.

In his book, Harry said he was physically abused by his brother Prince William as he discussed his relationship with his family following his marriage to Meghan Markle.

Commenting on the book, Maclaran said: “Harry certainly isn’t going right away about it. What gets lost in all of this is the Sussex brand – what is the Sussex brand?

“We know they’re no longer allowed to use Sussex Royal, so they’ve set up the Archewell Foundation, along with Archewell Productions and Archewell Audio. The deals with Netflix and Spotify tie into all of that.

“But in all this furor and all the talk, the whole debate is about the Sussexes, Harry and of course, the ‘Spare’, which are all sorts of sub-brands floating around.

“You don’t hear anything about Archewell and it seems like Archewell is completely lost in all this other stuff.

“The Netflix documentary series and Harry’s book, it’s very difficult to see how they relate to the goals of the Archewell Foundation, which are to inspire, unite communities and generally focus on compassion.”

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