BTS’s J-Hope has been officially selected to be an ambassador for luxury brand Louis Vuitton once again. BTS also collaborated with the brand as a group around 2021 to 2022.
Earlier in January, J-Hope traveled to Paris and attended a slew of fashion shows from luxury brands like Dior and Louis Vuitton. He also officially met the CEO of the latter, Bernard Arnault.
Thus, J-Hope will now support the brand as a solo artist from 2023 to 2024. His bandmate Jimin was also recently announced as Dior and Suga by Valentino brand ambassador.
J-Hope had huge success with his first solo album Jack in the Box. The album surpassed 200 million streams on Spotify just one month after its release. It officially became the fastest album by a Korean artist to clear that mark. The second fastest album to do so took more than six months to achieve this goal.
Shortly after its release, the Grammys included it in their list of 10 must-have albums in July 2022.